How to mitigate the risk of crisis in the face of fake news

How to mitigate the risk of crisis in the face of fake news In this age of the Internet and social networks, corporate communication is one of the major concerns of business leaders and senior executives. At the speed at which information is currently circulating, it has never been more important to monitor your communication, ...

source https://www.sublimz.com/how-to-mitigate-the-risk-of-crisis-in-the-face-of-fake-news/

Brand identity and efficiency

Brand identity and efficiency In the past, a company could succeed in differentiating itself from its competitors through its products or services offered to customers. Quality and/or quantity was the only viable argument a company could put forward to try to gain additional market share. Obviously, only the offer could make the difference at a ...

source https://www.sublimz.com/brand-identity-and-efficiency/

Crisis communication How To React

Crisis communication: how to react? All companies have experienced, or will experience, a crisis situation as part of their development. Whatever the size of the company, whatever its sector of activity and its mode of administration, a company is destined to face difficult times, to face this storm in order to start afresh. According to ...

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Leaders: Control and develop your personal brand

Leaders: Control and develop your personal brand Marketing strategy and its development is an activity at the heart of the day-to-day management of a company, regardless of the sector of activity of the same company. Today, business leaders and other senior executives are all trained in marketing rigor, all techniques and theories related to the ...

source https://www.sublimz.com/leaders-control-and-develop-your-personal-brand/

Crisis communication: 10 points to follow

Crisis communication: 10 points to follow In a society guided daily by all-media, and social networks, it is difficult for a company to avoid crises that affect your brand image. Whether they are financial, budgetary, restrictive, terrorist, stock market or restructuring, they very often end up in the media. But then what should we do? ...

source https://www.sublimz.com/crisis-communication-10-points-to-follow/

Crisis communication: the Samsung case

Crisis communication: the Samsung case We all know the Korean electronics giant Samsung. We have all seen at least one of its products, whether it is a mobile phone, a television, a connected device, or all the other products manufactured by a company that has become one of the largest in the world. We also ...

source https://www.sublimz.com/crisis-communication-the-samsung-case/

How to Use Social Listening to Improve Your Marketing

How to Use Social Listening to Improve Your Marketing Successful digital advertising is difficult to work. There are too much content and rivalry fighting for the audience’s interest. So, how can you stand outside? It all starts with research. If you want to stand out, you have to comprehend your audience, the people they follow, ...

source https://www.sublimz.com/how-to-use-social-listening-to-improve-your-marketing/