How to mitigate the risk of crisis in the face of fake news

How to mitigate the risk of crisis in the face of fake news In this age of the Internet and social networks, corporate communication is one of the major concerns of business leaders and senior executives. At the speed at which information is currently circulating, it has never been more important to monitor your communication, ...

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Brand identity and efficiency

Brand identity and efficiency In the past, a company could succeed in differentiating itself from its competitors through its products or services offered to customers. Quality and/or quantity was the only viable argument a company could put forward to try to gain additional market share. Obviously, only the offer could make the difference at a ...

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Crisis communication How To React

Crisis communication: how to react? All companies have experienced, or will experience, a crisis situation as part of their development. Whatever the size of the company, whatever its sector of activity and its mode of administration, a company is destined to face difficult times, to face this storm in order to start afresh. According to ...

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Leaders: Control and develop your personal brand

Leaders: Control and develop your personal brand Marketing strategy and its development is an activity at the heart of the day-to-day management of a company, regardless of the sector of activity of the same company. Today, business leaders and other senior executives are all trained in marketing rigor, all techniques and theories related to the ...

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Crisis communication: 10 points to follow

Crisis communication: 10 points to follow In a society guided daily by all-media, and social networks, it is difficult for a company to avoid crises that affect your brand image. Whether they are financial, budgetary, restrictive, terrorist, stock market or restructuring, they very often end up in the media. But then what should we do? ...

source https://www.sublimz.com/crisis-communication-10-points-to-follow/

Crisis communication: the Samsung case

Crisis communication: the Samsung case We all know the Korean electronics giant Samsung. We have all seen at least one of its products, whether it is a mobile phone, a television, a connected device, or all the other products manufactured by a company that has become one of the largest in the world. We also ...

source https://www.sublimz.com/crisis-communication-the-samsung-case/

How to Use Social Listening to Improve Your Marketing

How to Use Social Listening to Improve Your Marketing Successful digital advertising is difficult to work. There are too much content and rivalry fighting for the audience’s interest. So, how can you stand outside? It all starts with research. If you want to stand out, you have to comprehend your audience, the people they follow, ...

source https://www.sublimz.com/how-to-use-social-listening-to-improve-your-marketing/

You’ve Got 24 Hours to Respond to Clients on Social Networks

You’ve Got 24 Hours to Respond to Clients on Social Networks Social networking isn’t only a way to promote your business. It also offers an avenue for interacting directly with customers and addressing customer inquiries and complaints. Sites like Twitter, Facebook, Instagram, and many other people have changed the face of both marketing and client ...

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Crisis Communication Steps In Crisis Situations

Crisis Communication Steps In Crisis Situations Communication in crisis situations is totally different from the traditional communication that a company, political party, association or any other entity may have to implement. Traditional communication is based on a plan to be implemented in the short, medium or long term, the effects of which can be predicted ...

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Influence VS Popularity

Influence VS Popularity An influencer is not necessarily popular and someone popular is not necessarily influential In the world of marketing and communication, influence is a wealth sought by all companies. Business leaders and senior executives alike will tell you: in this age of the Internet and social networks, influence is everyone’s good. Each person ...

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Crisis Communication

Crisis communication Sooner or later, all companies are faced with a crisis situation. Whether it is a start-up or a multinational, the crisis situation is an obligatory, formative step that allows all companies to project themselves forward by identifying their strengths and weaknesses. The company that would deny having already had to face a crisis, ...

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How to Keep Control of your Online Reputation

How to Keep Control of your Online Reputation A good and credible business reputation is vital to survive in the business world. The confidence and trust of costumers actually have profound and direct effects on the business’s bottom line. Recently, the significance of reputation has become ultimately apparent as businesses have to cultivate their responses ...

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How to Measure the Productivity of Your Influence Marketing?

How to Measure the Productivity of Your Influence Marketing? The world of advertising has changed a lot these days, and most customers do not offer good responses to conventional marketing schemes such as commercials, digital adverts, newsletters or billboards. Thus, influencers are becoming very successful in marketing. Influencer marketing has brought about a revolution in ...

source https://www.sublimz.com/how-to-measure-the-productivity-of-your-influence-marketing/

Making online reviews an asset for your business

Making online reviews an asset for your business Your online reviews are an image of your business performance, quality of business, and customer satisfaction. Make them count. How Reviews Impact Your Reputation There are still many companies that overlook the task of managing reviews as they remain unaware of the importance of reviews. The truth ...

source https://www.sublimz.com/making-online-reviews-an-asset-for-your-business/

8 Tips To Ensure Your Company’s “About” Page Positively Speaks To Visitors

8 Tips To Ensure Your Company’s “About” Page Positively Speaks To Visitors Many businesses don’t utilize their About Us page correctly, generally seeing it as an awkward piece of writing. It’s too bad too! As analytics will show you, the About Us page tends to be the most frequented page of all websites. It’s important, ...

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BUSINESS REPUTATION MANAGEMENT

BUSINESS REPUTATION MANAGEMENT The term Reputation Management is a very wide-ranging and a complex term. Reputation management is basically, the deed of understanding and realizing what and how others think, feel and say about your business. Then you attempt to improve the public’s opinion of your business by learning from the feedback and reviews and ...

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Why Your Brand Needs a Community Manager

Why Your Brand Needs a Community Manager We’ve covered this pretty extensively on this blog before, but it bears repeating — great digital advertising is not something that”happens.” Publishing great content to your company’s blog requires research and editing Even the outreach required to connect with different websites and create traction for your brand is ...

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8 Key Tips To Effectively Implement An Inbound Marketing Strategy For Your Business

8 Things All Entrepreneurs Need To Understand About Inbound Marketing The responsibilities of entrepreneurs extend everywhere. In fact, an entrepreneur must wear all kinds of hats on a daily basis including the ever-important marketing hat. If you are to succeed in this venture, you must recognize what the strategies and practices that work today. Inbound ...

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What are the Main Goals of Content Marketing?

What are the Main Goals of Content Marketing? Content marketing campaign, when implemented in a proper way, can boost your marketing effectiveness as well as online presence. You can get useful and free information that can draw attention to your business and also help you to build credibility and trust with readers. The use of ...

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What are Some Upcoming Content Marketing Trends for 2019?

2019 Content Marketing Trends: Content Marketing is an effective tool for promotion, and brings plenty of opportunities for businesses. Every New Year appears to bring new marketing trends to the fore, which is exploited by marketers to give a push to the prospects of a company. Here are some of the upcoming content marketing trends ...

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