Brand identity and efficiency

Brand identity and efficiency In the past, a company could succeed in differentiating itself from its competitors through its products or services offered to customers. Quality and/or quantity was the only viable argument a company could put forward to try to gain additional market share. Obviously, only the offer could make the difference at a ...

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Crisis communication How To React

Crisis communication: how to react? All companies have experienced, or will experience, a crisis situation as part of their development. Whatever the size of the company, whatever its sector of activity and its mode of administration, a company is destined to face difficult times, to face this storm in order to start afresh. According to ...

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Leaders: Control and develop your personal brand

Leaders: Control and develop your personal brand Marketing strategy and its development is an activity at the heart of the day-to-day management of a company, regardless of the sector of activity of the same company. Today, business leaders and other senior executives are all trained in marketing rigor, all techniques and theories related to the ...

source https://www.sublimz.com/leaders-control-and-develop-your-personal-brand/

Crisis communication: 10 points to follow

Crisis communication: 10 points to follow In a society guided daily by all-media, and social networks, it is difficult for a company to avoid crises that affect your brand image. Whether they are financial, budgetary, restrictive, terrorist, stock market or restructuring, they very often end up in the media. But then what should we do? ...

source https://www.sublimz.com/crisis-communication-10-points-to-follow/

Crisis communication: the Samsung case

Crisis communication: the Samsung case We all know the Korean electronics giant Samsung. We have all seen at least one of its products, whether it is a mobile phone, a television, a connected device, or all the other products manufactured by a company that has become one of the largest in the world. We also ...

source https://www.sublimz.com/crisis-communication-the-samsung-case/

How to Use Social Listening to Improve Your Marketing

How to Use Social Listening to Improve Your Marketing Successful digital advertising is difficult to work. There are too much content and rivalry fighting for the audience’s interest. So, how can you stand outside? It all starts with research. If you want to stand out, you have to comprehend your audience, the people they follow, ...

source https://www.sublimz.com/how-to-use-social-listening-to-improve-your-marketing/

You’ve Got 24 Hours to Respond to Clients on Social Networks

You’ve Got 24 Hours to Respond to Clients on Social Networks Social networking isn’t only a way to promote your business. It also offers an avenue for interacting directly with customers and addressing customer inquiries and complaints. Sites like Twitter, Facebook, Instagram, and many other people have changed the face of both marketing and client ...

source https://www.sublimz.com/youve-got-24-hours-to-respond-to-clients-on-social-networks/

Crisis Communication Steps In Crisis Situations

Crisis Communication Steps In Crisis Situations Communication in crisis situations is totally different from the traditional communication that a company, political party, association or any other entity may have to implement. Traditional communication is based on a plan to be implemented in the short, medium or long term, the effects of which can be predicted ...

source https://www.sublimz.com/crisis-communication-steps-in-crisis-situations/

Influence VS Popularity

Influence VS Popularity An influencer is not necessarily popular and someone popular is not necessarily influential In the world of marketing and communication, influence is a wealth sought by all companies. Business leaders and senior executives alike will tell you: in this age of the Internet and social networks, influence is everyone’s good. Each person ...

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Crisis Communication

Crisis communication Sooner or later, all companies are faced with a crisis situation. Whether it is a start-up or a multinational, the crisis situation is an obligatory, formative step that allows all companies to project themselves forward by identifying their strengths and weaknesses. The company that would deny having already had to face a crisis, ...

source https://www.sublimz.com/crisis-communication/

How to Keep Control of your Online Reputation

How to Keep Control of your Online Reputation A good and credible business reputation is vital to survive in the business world. The confidence and trust of costumers actually have profound and direct effects on the business’s bottom line. Recently, the significance of reputation has become ultimately apparent as businesses have to cultivate their responses ...

source https://www.sublimz.com/how-to-keep-control-of-your-online-reputation/